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Charlotte, NC
September 11-13, 2018
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Charlotte Convention Center
September 11-13, 2018

Education

Digital DNA of Your Marketing Content

September 12, 2018  |  1400 - 1530

Room: 207BC
Track: Marketing
Session Code: GS5
Session Type: General Session
CE Credit:

In today's digital world content rules. Identifying and leveraging your digital DNA will determine whether you will win or lose this year. Buyers are demanding better digital assets and will simply eliminate the builders who do not offer a commanding and compelling online presence. Forty one percent of Millennial buyers are willing to make an offer site unseen- Are you providing the content they expect to see on your website?


Speaker

Jay McKenzie

The BDX

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Jay McKenzie heads the content and social media team for NewHomeSource.com and its parent company, Builders Digital Experience (BDX) based in Austin, Texas. McKenzie leads an award-winning social media team that manages social media accounts for leading builders across the nation and BDX.

As Publisher and Editorial Director for the New Home Source Resource Center, he leads a team of more than 40 staff and freelance writers and designers who provide helpful and inspiring articles, videos and slideshows to millions of home buyers. New Home Source has received eight journalism awards from The National Association of Real Estate Editors (NAREE).

Prior to BDX, he built and managed a network of consumer new home and active adult media brands in online and print in 40 markets as VP for Network Communications, Inc., including New Homes & Ideas in Raleigh, N.C.

His prior roles include Group Publisher of Garden Design, HOME Miami, and Florida Travel and Life; and Publisher of Professional Builder. He also managed content and sponsorship for a national TV program for new home buyers on The Discovery Channel.

McKenzie is a frequent speaker at events that include The International Builders Show, the 21st Century Building Expo & Conference and many local home builder associations and other industry events.

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