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Charlotte, NC
September 11-13, 2018
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Charlotte Convention Center
September 11-13, 2018

Education

Facebook for Today

September 12, 2018  |  1030 - 1130

Room: 207BC
Track: Marketing
Session Code: GS6
Session Type: General Session
CE Credit:

Would you like to feel confident that your Facebook presence is compelling and will influence new home shoppers? Facebook advertising for the building industry offers its own complexities and challenges and if you would like to be up to date and understand what Facebook is doing today, come visit Jay McKenzie and learn some tips from and expert who manages multiple campaigns for both big and small builders across the country.


Speaker

Jay McKenzie

The BDX

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Jay McKenzie heads the content and social media team for NewHomeSource.com and its parent company, Builders Digital Experience (BDX) based in Austin, Texas. McKenzie leads an award-winning social media team that manages social media accounts for leading builders across the nation and BDX.

As Publisher and Editorial Director for the New Home Source Resource Center, he leads a team of more than 40 staff and freelance writers and designers who provide helpful and inspiring articles, videos and slideshows to millions of home buyers. New Home Source has received eight journalism awards from The National Association of Real Estate Editors (NAREE).

Prior to BDX, he built and managed a network of consumer new home and active adult media brands in online and print in 40 markets as VP for Network Communications, Inc., including New Homes & Ideas in Raleigh, N.C.

His prior roles include Group Publisher of Garden Design, HOME Miami, and Florida Travel and Life; and Publisher of Professional Builder. He also managed content and sponsorship for a national TV program for new home buyers on The Discovery Channel.

McKenzie is a frequent speaker at events that include The International Builders Show, the 21st Century Building Expo & Conference and many local home builder associations and other industry events.

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