October 12, 2017 | 0900 - 1100
This is a seminar about making money for construction company principals who would like to grow market share and profit margin. The secret is using building science to provide consumers something extra for free while making sure you get paid top dollar for it. This is no trick; just smart marketing of high performance homes so that everybody wins every time you sell one: builder team, trade partners, suppliers, lenders, customers, America and Mother Earth.
For over 30 years, Bill Webb, MIRM, has helped small and large cap home builders prosper doing what they love. He is a graduate of UNC, holds an MBA in Marketing from the Kenan-Flagler Business School and is a past elected President of NAHB's Institute of Residential Marketing. Bill is the author of Understanding Housing Markets and Consumers, The Challenge of New Home Sales Management and Sweet Success in New Home Sales, all published by NAHB.