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Charlotte, NC
October 11-13, 2017
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Charlotte Convention Center
October 11-13, 2017

Education

Getting the Value for the High Performance Homes You Build

October 12, 2017  |  0900 - 1100

Room: 207D
Track: Marketing
Session Code: GS19
Session Type: General Session
CE Credit: 0

This is a seminar about making money for construction company principals who would like to grow market share and profit margin. The secret is using building science to provide consumers something extra for free while making sure you get paid top dollar for it. This is no trick; just smart marketing of high performance homes so that everybody wins every time you sell one: builder team, trade partners, suppliers, lenders, customers, America and Mother Earth.


Speaker

Bill Webb

MIRM

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For over 30 years, Bill Webb, MIRM, has helped small and large cap home builders prosper doing what they love. He is a graduate of UNC, holds an MBA in Marketing from the Kenan-Flagler Business School and is a past elected President of NAHB's Institute of Residential Marketing. Bill is the author of Understanding Housing Markets and Consumers, The Challenge of New Home Sales Management and Sweet Success in New Home Sales, all published by NAHB.

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OCTOBER 11-13, 2017  /  CHARLOTTE CONVENTION CENTER  /  QUESTIONS? CALL 800-662-7129
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