Green Marketing: Myths, Lessons Learned and the Furture
October 12, 2017 | 0800 - 1130
Session Code: MK301
Session Type: NCBI
CE Credit: 4
During this session we will review the changes that have taken place in green marketing over the years and discuss where that leaves us today. Several years ago, few builders offered green options, the market was led by pioneers and systems were engineered by the builder. Green consumers were primarily early adopters and the masses need a lot of educating- It was at best a niche market. How can you capitalize on this opportunity? This presentation will cover the complexities of the green consumer and how to best communicate green home attributes. We will review lessons learned by those builders who led the way in green marketing and showcase examples of successful campaigns and marketing tactics.
Tammie Smoot brings more than 15 years of proven Internet marketing experience and 20 years of practical building Industry knowledge to the Carolina’s as a digital marketing expert. As an internet specialist, she utilizes her extensive experience & knowledge of the industry’s inner workings to help builders, developers, Realtors, and builder marketing companies focus on finding & implementing technology solutions to achieve their marketing goals. Tammie’s expertise also extends to the demanding intricacies of web development/analytics, social media, Realtor outreach and mobile technology.
An accomplished public speaker and sales trainer, Tammie excels at training sales teams, entertaining builder groups and promoting new marketing solutions. Tammie is a frequent speaker at the International Builders Show and the 21st Century Building Expo & Conference. Actively involved in the National Association of Home Builders, Tammie served as the 2013 NAHB National Sales and Marketing Council Chair and as an Advisor to the Chair of the Professional Women in Building. In 2011 she was awarded the 2011 National Sales and Marketing Council Bill Molster award and was named the 2011 Professional Women in Building Woman of the Year. Tammie is a past chair of the North Carolina Professional Women in the Building Industry Council and the North Carolina Associates Council and was named the 2009 North Carolina Distinguished Associate of the Year. Tammie holds a North Carolina Real Estate Brokers license, the MCSP, CGP and CAPS designations and is a Master In Residential Marketing.