September 16, 2020 | 2:00PM - 3:00PM
Studies show emotions greatly influence all aspects of buying behavior, especially for large purchases like a home. It’s no secret selling homes starts on your website, yet most builder sites are stuck in a lifeless product presentation, driven by facts, figures and features. Come learn about innovative tools and techniques to improve your website’s “emotional motivators”. Learn to transition a buyer’s mindset of cold research to one of fantasy and creativity. Websites that help a buyer visualize and daydream about their new home create the strongest opportunity for a sale. Don't wait for people to visit your sales center to create an emotional connection. Align your buyers' desires with the emotions that drive them to buy, and they are yours.