September 12, 2019 | 1400 - 1500
Why would somebody talk about you and the homes you build? What would they say? Focus on those two questions and you will increase sales and profitability. Learn why word of mouth (online and offline) is so impactful, what makes word of mouth spread, how to jump start word of mouth for your business, and how to get the right messaging into those conversations!
Paul Foresman is Vice President at Design Basics, America’s Premier Woman-Centric Home Designer. He has written dozens of articles on home design and marketing for consumer and building trade publications; spoken at numerous builder conferences; and has appeared on several radio and TV features. Paul has been with Design Basics for over 30 years, focused primarily on helping builders succeed through innovative marketing. He is married with 4 children and holds a Bachelors Degree in Marketing Research.