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Charlotte, NC
September 10-12, 2019
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Education

NAHB30: Marketing and Communicating with the Aging in Place Client (CAPS I)

September 10, 2019  |  0800 - 1630

Room: 211A
Track: Building Technology
Session Code: NAHB30
Session Type: NAHB
CE Credit: 8

Millions of Americans are living longer and more active lives. Because they are embracing newly found and changing lifestyles, they need to revitalize their home environment. Identifying this burgeoning opportunity and then developing the skills to interact with this market can help you grow your business dramatically. This course equips participants with the knowledge and tools to effectively market and sell services to the aging-in-place (AIP) market. This course is required for the NAHB Certified Aging in Place Specialist designation. It can be an elective for the Masters CSP and CGA designations.


Speaker

Steve Monroe
AB, CGP

SME & Associates

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Steve Monroe, AB, CGP, CAPS, CPP brings over thirty years of laughter and tears from working with builders and those who sell to them to every workshop, and to his writings. This author/speaker/international consultant works with individuals and companies interested in strengthening their relationships within the building community.
His sense of humor and positive perspective comes through in the interactive workshops he facilitates at local, regional, or national events. Steve facilitates for 5 courses for NAHB Education, and teaches 14 courses for the North Carolina Builders Institute.
He is the author of the breakthrough book, Selling to Builders, from Builder Books.com, Transforming Lives, Renovating Homes, and The Pyrate Principles: Legendary Keys to Transform Your Life, Business or Organization.

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