CS204 Overcoming Objectives and Resolving Disputes
21st Century Building Expo & Conference

CS204 Overcoming Objectives and Resolving Disputes

November 12, 2024  |  8:00AM - 12:00PM

Room: Coming Soon
Track: Customer Service
Session Code: CS204
Session Type: NCBI
CE Credit: 4

Sales and service opportunities begin with “no”. Often, objections and disputes arise out of miscommunication and misperceptions. Untangling objections begins with understanding the underlying reasons. Using active listening, and identifying different learning and communication styles enhances interactions on all levels. This course provides methods and tools for successful and productive communication and strategies for resolving objections and disputes.


Steve Monroe

SME & Associates

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Steve Monroe, AB, CGP, CAPS, CPP brings over thirty years of laughter and tears from working with builders and those who sell to them to every workshop, and to his writings. This author/speaker/international consultant works with individuals and companies interested in strengthening their relationships within the building community.
His sense of humor and positive perspective comes through in the interactive workshops he facilitates at local, regional, or national events. Steve facilitates for 5 courses for NAHB Education, and teaches 14 courses for the North Carolina Builders Institute.
He is the author of the breakthrough book, Selling to Builders, from Builder Books.com, Transforming Lives, Renovating Homes, and The Pyrate Principles: Legendary Keys to Transform Your Life, Business or Organization.