LD310 What Makes Us Tick?
21st Century Building Expo & Conference

LD310 What Makes Us Tick?

November 12, 2024  |  8:00AM - 12:00PM

Room: Coming Soon
Track: Leadership
Session Code: LD310
Session Type: NCBI
CE Credit: 4

Why did She do that? What was He thinking? Throughout history great minds have provided explanations for the motives of human action. Modern psychology has developed theories for motivation and intrinsic drives. This course will examine the most prevalent theories and how they have influenced what we know about What Makes Us Tick. Beyond just theory, students will learn how these theories apply to purchase decision influences, personal relationships, and experience choices and how they might influence and motivate desired behavior changes.


Greg Isenhour

Beach Bum Builders, Inc.

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Greg Isenhour is president of Isenhour Enterprises Inc., a custom building and development company. He is past president of the North Carolina Home Builders Association and has more than 25 years in the building and development business. He is a member of the Brunswick County HBA. Additionally, Isenhour provides consulting and seminars for builders and has spoken at several national conferences.