October 5, 2023 | 8:00AM - 12:00PM
Why did She do that? What was He thinking? Throughout history great minds have provided explanations for the motives of human action. Modern psychology has developed theories for motivation and intrinsic drives. This course will examine the most prevalent theories and how they have influenced what we know about What Makes Us Tick. Beyond just theory, students will learn how these theories apply to purchase decision influences, personal relationships, experience choices and h ow they might be used to influence and motivate desired behavior changes. Designations: AMB, AMA
Beach Bum Builders, Inc.
Greg Isenhour is president of Isenhour Enterprises Inc., a custom building and development company. He is past president of the North Carolina Home Builders Association and has more than 25 years in the building and development business. He is a member of the Brunswick County HBA. Additionally, Isenhour provides consulting and seminars for builders and has spoken at several national conferences.