MK105 Digital Marketing
21st Century Building Expo & Conference

MK105 Digital Marketing

October 5, 2023  |  8:00AM - 12:00PM

Room: Fairway A
Track: Marketing
Session Code: MK105
Session Type: NCBI
CE Credit: 4

In today's world being relevant means being digitally savvy. Our customers expect for us to have an easy to find 24/7 presence on line. The content we provide must be rich, relevant and engaging to our buyers and our clients. Companies that understand how to be found and how curate a top notch buyer experience are and will continue to gain market share. Designations: AB, AA, AR, ARS


Tammie Smoot

Builders Digital Experience

Email Speaker »

Tammie Smoot brings more than 15 years of proven Internet marketing experience and 20 years of practical building Industry knowledge to the Carolina’s as a digital marketing expert. As an internet specialist, she utilizes her extensive experience & knowledge of the industry’s inner workings to help builders, developers, Realtors, and builder marketing companies focus on finding & implementing technology solutions to achieve their marketing goals. Tammie’s expertise also extends to the demanding intricacies of web development/analytics, social media, Realtor outreach and mobile technology.

An accomplished public speaker and sales trainer, Tammie excels at training sales teams, entertaining builder groups and promoting new marketing solutions. Tammie is a frequent speaker at the International Builders Show and the 21st Century Building Expo & Conference. Actively involved in the National Association of Home Builders, Tammie served as the 2013 NAHB National Sales and Marketing Council Chair and as an Advisor to the Chair of the Professional Women in Building. In 2011 she was awarded the 2011 National Sales and Marketing Council Bill Molster award and was named the 2011 Professional Women in Building Woman of the Year. Tammie is a past chair of the North Carolina Professional Women in the Building Industry Council and the North Carolina Associates Council and was named the 2009 North Carolina Distinguished Associate of the Year. Tammie holds a North Carolina Real Estate Brokers license, the MCSP, CGP and CAPS designations and is a Master In Residential Marketing.