Ben Landers is the president of Blue Corona, a three-time Inc. 5000 online marketing and analytics company that has helped more than 100 home builders and home service companies accurately measure and track the performance of their various advertising initiatives and generate leads and sales from the web using pay per click advertising, search engine optimization, social media and more. Additionally, Ben and his team have developed a special software program and used it to analyze more than 10,000 home builder and home service company websites – providing a data-driven blueprint for improved web marketing performance.