Education

Bob Whitten

SMA Consulting
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Bob is one of the nation’s most respected financial and business management consultants. SMA’s mission is to help home builders run more efficient and profitable businesses. Bob brings 30+ years of management experience to SMA’s clients.

Prior to his full-time move into consulting in 2004, Bob was Executive Vice President and Chief Operations Officer of Land Solutions, a Florida-based land development firm, EVP for Cooper Homes, the home building division of Cooper Communities, and Partner and Chief Operations and Financial Officer of Wayne Homes of Ohio prior to their sale to Centex. While at Wayne Homes, Bob helped triple Wayne’s annual volume, while raising profit levels to 35% gross and near 20% net. Building on scattered sites and on the land of their customers exclusively, Wayne was the first non-land holding builder to be bought by a public home building company.

In a prior professional life, Mr. Whitten also served as Director of Business Management for the National Association of Home Builders. He is author of the best selling NAHB book “Building Partnerships: How to Work with Trade Contractors”. He is also a frequent speaker to industry groups, having conducted over 750 workshops and seminars over the years. He has presented annually on business management for home builders at the NAHB International Builder’s Show (IBS) since 1989.

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